Founded in January 2020, just before the global pandemic, First Parking now has 20 car parks across Australia. First Parking is a Brisbane based company that is focusing on the customer and its clients by working together as a team in turn to maximise the customer satisfaction and the value of the parking assets. The company embarks on an innovative culture which will create continuous improvement and agility. Flat Rate Model Each location has a set flat rate parking price, irrespective of the time of entry or exit or the duration of stay. For example, the flat rate at Pitt Street, Sydney CBD, is $30, whether you stay for 1 hour, 2 hours, or 8 hours. This contrasts with other nearby operators who offer tiered rates up to £89 for stays exceeding 3 hours. This model ensures that customers know the cost upfront, eliminating "bill shock."