Adina was founded in 1971 by Australian watchmaker and current managing director Robert ‘Bob’ Menzies. A determined businessman, Bob had a dream to create a watch capable of withstanding the rigours of the Australian lifestyle. This attention to detail and culture of hard work remains at the core of Adina’s business today. Adina now remains with unicorn status, designing and assembling its complete watch collection in Australia. An Australian family business, proudly continuing and building the craft of quality Australian watchmaking through the generations.